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Email GLOW-UP - How to Design & Write Emails That Get Opened (And Loved!)

Mar 23 min read
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The Email GLOW-UP - How to Design & Write Emails That Get Opened (And Loved!)


Email marketing can be one of the most powerful tools for small businesses—when done right. But here’s the problem: many business owners struggle with emails that are either poorly designed or too salesy, leading to low open rates, disengaged subscribers, and a whole lot of frustration.


If you’re feeling stuck with your email marketing, you’re not alone! Let’s break down the most common mistakes and, more importantly, how to fix them so your emails look great, feel valuable, and actually convert.


The Two Biggest Email Marketing Mistakes

Before we dive into solutions, let’s talk about what’s going wrong:


Bad Design & No Brand ConsistencyYour emails should feel like an extension of your brand, not an afterthought. But many small businesses send emails that lack cohesive branding, making them look amateur or unpolished. A few design issues we see all the time:

  • Inconsistent fonts, colors, and styles

  • Clunky layouts that don’t look good on mobile

  • Emails that feel disconnected from the rest of the brand (website, social media, etc.)


Emails That Are Too Salesy (And Not Valuable Enough!) Ever opened an email that screams BUY NOW! without offering anything helpful? That’s a surefire way to get ignored. When emails are overly promotional and lack genuine value, subscribers tune out—or worse, unsubscribe.


The key? Balancing sales with value so your audience wants to hear from you.


How to Fix Your Email Design

💡 Pro Tip: Design Your Emails in Canva First!Many email marketing platforms have limited design capabilities, making it hard to create visually appealing emails. That’s why we often recommend designing a branded email template in Canva first, then importing it into your email platform. This way, your emails stay on-brand, polished, and easy to update.

✔️ Keep fonts, colors, and imagery consistent with your brand

✔️ Use simple, mobile-friendly layouts

✔️ Incorporate your logo and brand elements for instant recognition


How to Write Engaging (Non-Salesy) Emails

The best emails feel helpful, engaging, and natural—not like a hard sell. Here’s how to strike the right balance:


  • Follow the 80/20 Rule: 80% value, 20% promotion. Share useful tips, insights, or stories before making an offer.

  • Use a Conversational Tone: Imagine you’re writing to a friend, not a faceless list.

  • Make It About Them, Not You: Instead of “We have a sale,” try “Here’s how you can save on your favorite products this week!”

  • Always Include a Call-to-Action (CTA): Whether it’s reading a blog, watching a video, or shopping a sale, tell your readers what to do next.


Time to Elevate Your Emails!

Great email marketing is about more than just sending messages—it’s about creating a branded, valuable experience that your audience loves. If you need help designing and writing emails that convert, our branding experts and virtual assistants at Bloom & Co. are here to help!


Let’s create emails your audience actually wants to open! 



Need Help Rebranding? Let’s Talk!


At Bloom Virtual Co., we help purpose-driven brands elevate their presence through strategic branding, impactful design, and long-term creative support.



Follow Us on Instagram: @bloomvirtual.co


If you’re ready to launch, grow, and scale your brand with purpose, we’d love to help you bloom.


The BLOOM Team

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