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ARE YOU MAXIMIZING THE
IMPACT OF YOUR BRANDED
CONTENT AND VISUALS TO
TRANSPORT VIEWERS INTO
THE INDULGENT WORLD
YOU'VE CRAFTED?
Owais Rafique Agency
CLIENT
Owais Rafique Agency
A FULL brand
build FOR OWAIS
RAFIQUE - Luxury
Hospitality AND
CREATIVE
AGENCY
SERVICES
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Brand Strategy
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Brand Identity Design
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Custom Web Design
Brand Strategy & Design
Scope
We developed a comprehensive branding package for Owais Rafique, focusing on Brand Identity Design and Website Development. Our goal was to encapsulate the agency's luxury and creative expertise, positioning it as a leader in the luxury hospitality and visuals marketing industry.
Strategy
Our strategy aimed to create a visual identity that embodies luxury, sophistication, and creativity. The design elements needed to convey high-end quality, innovation, and artistic flair, resonating with upscale hospitality brands and discerning clients.
Aesthetics
We selected a rich colour palette featuring deep blacks, forest green, and elegant whites, symbolizing luxury, exclusivity, and refinement. The typography was chosen to be elegant and modern, with a combination of serif and sans-serif fonts to create a timeless and sophisticated look. The logo design incorporated a stylized monogram, reflecting the agency's attention to detail and artistic excellence.
Website Design
User Experience
The website was designed to provide a seamless and immersive experience, ensuring visitors could easily explore the agency's portfolio and services. The layout was clean and sophisticated, with intuitive navigation and clear calls-to-action.
Design and Functionality
We integrated the brand’s visual identity seamlessly into the website design. Key features included:
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A captivating homepage with a high-impact hero video showcasing the agency’s best work.
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Detailed portfolio pages displaying
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photography and videography projects with stunning visuals and compelling narratives
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Service pages outlining the agency’s offerings, including luxury hospitality marketing, photography, and videography services. A blog section for sharing industry insights and client success stories.
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An easy-to-use contact form for inquiries and booking consultations.
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Integration with social media platforms to enhance brand engagement and reach.
Results
The branding package for Owais Rafique successfully launched and elevated the agency, establishing it as a trusted and sought-after name in luxury hospitality and visuals marketing in Toronto, also attracting new high profile-clients across Canada and the US. The cohesive brand
identity and immersive website attracted new clients and increased leads & conversions.
