.png)
HOW CAN BRAND IDENTITY BE
UTILIZED TO CRAFT A
NARRATIVE AND EVOKE
EMOTIONS FOR A PLACE THAT
DOESN'T YET EXIST?
Allwood Rose Hall
CLIENT
Allwood Rose Hall
Brand Strategy &
CONCEPT
DESIGN for
Luxury Hospitality
Destination &
Residences
SERVICES
-
Brand Strategy
-
Brand Identity Design
.png)
Brand Strategy & Design
Scope
Brand Strategy and Identity Concept for ALLWOOD Luxury Residences, infusing passion and vision into every detail. Our expansive branding initiative encompassed the meticulous development of Brand Identity Design.
Strategy
Our mission was to epitomize opulence and unparalleled creativity, elevating ALLWOOD to a distinguished leader in the realms of luxury hospitality in Rose Hall, Jamaica.
Aesthetics
We integrated the tones of blues and whites from the building's design and incorporated wood elements subtly into the lettering resembling bamboo. The logo design prominently featured an illustrated representation of the building itself, creating a distinctive emblem for the development. Our color palette included deep blacks, forest green, and elegant whites, symbolizing luxury and refinement. The typography of sans-serif fonts for an elegant and modern aesthetic. The logo's stylized monogram reflected our dedication to meticulous detail and artistic excellence.
.png)
Results
The comprehensive branding package for ALLWOOD Luxury Residences not only positioned it as a premier destination in luxury living but also played a crucial role in conceptualizing the sales strategy and securing funding for the project's development. Moving forward, our focus is on creating the website and marketing materials to enhance ALLWOOD
Luxury Residences' brand presence and reach even further.
